On-Page and Off-Page SEO: What Should We Focus on?
There are two different categories of SEO to optimize your site: on-page and off-page SEO. But what is the difference between them? And what should we focus on? Well, If you have a website or work in that related field, you might want to read to the end.
Search Engine Optimization (SEO) is one of the digital marketing channels that could help you optimize your site. The goal of SEO is to make the site standing out in Search Engine Results Pages (SERPs). In other words, when users search for a particular query, a page with good SEO will appear on the front page. No matter how good the product, services, or content you offer, if no one clicks on your page, there is no conversion then.
On-Page SEO
On-page SEO is the practice of optimizing your page to make it appears in SERPs. It is also known as on-site SEO. The page is more likely to obtain top-ranking results if keywords in the search query appear on that page. So, how exactly to do on-page SEO?
Content
You most likely start with creating content that could answer what the search engine needs. One of many ways is by adding details. If your page sells various kinds of handbags, do not forget to add the price on each product.
Keyword
It is no doubt that keyword has a crucial role in SEO. The keyword should be mentioned frequently on the page and somewhere in the first 100 words or so.
URL structure
SEO-friendly URLs are URLs that include keywords, yet are not too long.
Title tags
Put keyword on the title tag since it gives search engines a solid overview of what your page is all about. It does not have to be at the very beginning of your title, but it is better to do so.
Meta description
A meta description is some words you see placed under the page title that appears on search results. So, do not forget to use keyword-rich meta descriptions if you expect good results from your SEO campaign.
Site speed
Who wants to buy a dress from a slow responsive site? Nevertheless, your site does not need to be the fastest. The main idea is to make your site is fast enough. For more information about the benefits of making website loading faster, click here.
Alt text
Two rules to remember when you are going to put images:
- use alt-text for image,
- use an original image if at all possible.
Internal link
An internal link is a link from one page on your site that leads to another page on your site. It is a powerful SEO tool because it is beneficial for visitors as well as search engines.
Mobile friendly
Google has moved to mobile-first indexing. Hence, it won’t be hurting your SEO to make every page mobile-friendly, will it?
Off-Page SEO
You need to work on the page to practice on-page SEO, yet off-page SEO works the other way around. Off-page SEO is an effort to optimize your site from the outside. You can do off-page SEO by gaining a lot of high-quality backlinks.
A backlink is a link from another site toward a page of your site. It is also known as inbound links, incoming links, or one-way links. It tells Google how credible your site is. Therefore, lots of high-quality backlinks lead to a higher rank on SERPs.
There are many ways to gain backlinks. For example, you can try guest blogging. Another way you might consider is social media posts, such as on Facebook, LinkedIn, Instagram, and YouTube. Those boost traffic on your site by generating a ton of clicks.
Which One is the Best SEO Strategy?
Now, you figure out the differences between on-page and off-page SEO. Thus, is one better than the other? I bet we agree on this: the answer is no.
You ought to use both of them to optimize your SEO and get higher rankings on SERPs. Those strategies are harmonious and complete each other. What we can suggest here is that you should deal with on-page SEO first before doing another. Good luck!
